One of the topics I want to talk about on this blog is Google Analytics. I hope that you have it installed on your site, by the way. If you don’t you can get started here.
I see very few musicians use UTM parameters and that’s a shame. UTM parameters are […]
Niall Connolly is an Irish-born, Brooklyn-based singer-songwriter. Last week, we launched the website I redesigned for him over the past couple of months.
Niall had been using his tumblr as his main site for years and had done some nice customization work (custom domain, menu link map, etc.). Still, some things were missing and […]
A display ad is still a relevant way of promoting one’s music—especially combined with sponsored social posts.
Creating a successful display ad is not easy, though, and as the editor-in-chief of I CARE IF YOU LISTEN, I often see banners that could be optimized.
Here are 6 tips to help you create […]
Growing an email list is always a challenge and it often boils down to what one has to offer in exchange for an email address.
As musicians, what we have to offer is usually music—whether it is an album track, or something unreleased/live. This is, after all, why people connect with musicians in the first place.
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Last week I created a Twitter poll to get an idea of what digital marketing and communications skills music entrepreneur think they need. I was quite surprised by the results.
Even though the poll happened on Twitter, people felt they still needed to learn more about social media. The poll being very generic, I […]
As the editor-in-chief of I CARE IF YOU LISTEN, I receive a lot of emails from a lot of musicians. And that’s great.
I notice that a lot of them use MailChimp’s Forever Free plan (up to 2,000 subscribers and 12,000 emails a month), and that’s great […]
I was reading an article on a famous trill on the New Yorker today and as I saw an intercept at the bottom of my screen asking me if needed to stop reading:
Ooh. Great feature? The promise was to get a reminder if I entered my email address. […]
I was sad to realize this week that two email marketing services closed: Stamplia and SendAdvisor.
Since 2013, Stamplia has been offering a great free email builder as well as a template marketplace. Email templates built with Stamplia worked with major email providers and could be imported in one click.
Unfortunately, Stamplia was not able to get […]
I just signed up for a trial (free until October 1) for Fieldbook, a tool to:
Track a sales pipeline Manage projects and tasks Run a recruiting process Plan an event Track inventory Organize anything
All in the form of a spreadsheet. Imagine Google Sheets on steroids.
Wait for it
OK, that’s nice.
It gets better […]